NEW (Neutral Electrolyzed Water) is an all-natural, organic, non-toxic, non-irritant, environmentally and
ecologically safe sanitizing and disinfecting solution. It is produced from the electrochemical reaction of water, salt,
vinegar and electricity. The applications for this technology are infinite and include any process or facility requiring
sterilizing, disinfecting, cleaning or water purification.
NEW is revolutionizing sanitization and disinfections in all industries. Not only does this product provide a ‘Green’
solution, it is in line with the American public’s concern over escalating disinfection processes and “deep cleaning” that
has become necessary with the advent of COVID-19 and their growing demand for the industry to move quickly to
implement more safe and natural products. This process provides a disinfectant that is up to 100 times more
powerful than bleach, but is not harmful to people.
NEW offers many advantages over traditional chemical technologies, including:
Safety – not harmful to people
Superior disinfections performance – 80 to 100 times more powerful than bleach
Removal of biofilm
A more stable, longer-lasting chlorine residual
Minimal odor
The primary component of NEW is hypochlorous acid, the most effective element of chlorine. NEW is pH neutral,
super-oxidized water generated by electrolysis of a diluted NaCl solution passing through an electrolytic cell. This
process creates large volumes of a gentle, but extremely potent antimicrobial solution capable of rapid
reduction of bacteria, viruses, spores, cysts, scale and biofilm. NEW is stable, cost-effective to produce,
greener than traditional chemical technologies, and can be used in multiple applications across a wide
variety of industries.
NEW is an oxidizing agent; due to a mixture of free radicals it has an antimicrobial effect. Studies have shown that
NEW is highly biocidal and can substantially reduce pathogens such as Salmonella and E. coli and viruses such as Covid-19,
the Avian Influenza virus, Norovirus, among others, without the use of costly toxic chemicals. In addition, it offers
the added benefits of being able to remove biofilm and scale from manufacturing equipment, thus, greatly
minimizing a major contributor to contamination problems.
Because NEW effectively destroys microorganisms, they cannot build up resistance to NEW as they can to other
sanitizers and disinfectants. Standard toxic chemicals can create strains of pathogens that become resistant over
time, because the cell can expel or neutralize the chemical before it can kill it, thereby causing the overall efficacy of
chemical cleaners and disinfectants to be significantly reduced.
Not only is NEW safe to use for “deep cleaning” and sanitizing facilities but it has also been tested and identified in
agricultural, food processing and retail grocery venues where the produce, poultry, meat, seafood and dairy
industries are particularly impacted. NEW can be safely applied to food products, equipment and facilities using a
variety of methods, including fogging, direct application or dosing.
